We are a variety of working broadcast professionals, offering advice & guidance to people interested in tv, online & radio broadcasting ______________________________________________
________________________________________Uncategorized
Launching New Content Can Be Scary
As a content aggregator in mobile, I have to start thinking about upcoming holidays and events months in advance. Right now we are preparing for Halloween. Very few holidays perform well in mobile, but Halloween is the exception. The popularity of Halloween increases year after year. The growth of video products in mobile in the [...]
Beat on Broadcasting: Free Cursing, Cool?
Remember those “bleep”, “bleep” sounds that you’d hear to censor vulgar language on television broadcasts in the United States? Well, now those ear-pulsing sounds have become a thing of the past. A US appeals court struck down the Federal Communications Commission’s policy on profane language today. The rule was enacted in 2004, and promised major [...]
TV News: The Game Changer?
They’re sleek. They’re small. They’re easy to use. And when compared to the cost of purchasing and operating the standard television microwave or satellite truck, it’s fair to say that David gives Goliath real reason to worry! With a camera built into the front and back of the new iPhone 4, just about anyone can [...]
TV News: Building a Brand
I’ve been asked on a number of occasions to explain branding. The two most commonly asked questions are: Why do we have to do it? Why do we do it so often? The answers are a lot simpler than you might think. Branding, in most rudimentary terms, is a statement of who you are. It [...]
TV News: PIO’s and Sources
Public Information Officers are an important part of the daily local news gathering process. PIO’s are on the front lines for city, state, and government agencies: they write up the press releases, they’re available to speak to the media when situations warrant, and they can be very helpful when it comes to putting you in [...]
First Jobs: “Producing” Your Way to the Top…
Good producers are worth their weight in gold. It’s a philosophy worth remembering – not because producers are more valuable than any other employee, but because the most gifted employees have figured out how to think like producers. Those who’ve picked up this trick rise to the top day in, day out. For instance, a [...]
First Jobs: Great Time For A Road Trip!
You’ve graduated from college. You’ve applied to dozens of jobs online, and sent out who knows how many resume demos. The next important step for you is building real-world relationships. The best way to do it – get out on the road and start meeting people! Road trips are just as much a part of [...]
Ethics: Which reporter are you?
You’re the reporter, assigned to cover a memorial for a teen shot by a police officer. It’s a story with broad-reaching political implications. It speaks to public trust of the police department, and to a problem of crime in your city. Your boss is breathing down your neck for the very best coverage. Then, the [...]
Always Be Local: The Secret to Sports
This week, I thought I’d write to aspiring sportscasters. Young women and men alike are competing for these jobs and it is becoming more and more difficult to land them. For starters, a number of stations are making the bold move to eliminate sports from their daily broadcasts. The time a sportscaster has for his [...]
Internships: “Can I Help?”
Intern: “Can I help you with something?” Like many producers and reporters, before answering that question, I instantly weigh how long it would take to teach the intern a certain task versus how long it would take me to do it myself. It’s unfair, but in a world of many looming deadlines, the bottom line [...]
