Now & Next: Adapting To Changing Behavior…

The Next Phase in the TV Industry

BiB Contributor | Krista Homiak

With the tablets destined to exceed 80 million annually by 2015 it is important to support opportunities in social TV.

Digital TV has started to change the way the mobile industry works. To sell content on itunes you have to use their billing system. The same is true for many of the top mobile carriers.

These existing models provide a one time entry of your information for easy future purchasing, but they also allow the carrier to hold a high revenue share on your content. Carriers and their storefronts typically keep 30% to 70% of gross.

Mobile devices are having to adapt to the TV experience. Nokia just released their N8 device in which they used the phone to project a movie through it’s HDMI port in stunning high-definition on to the worlds biggest cinema screen. With the internet enabled TV there are endless B2C (business to consumer) opportunities not restricted by B2B (business to business) models. In-application billing, as needed for TV consumers, is allowing you to add this layer to your mobile applications or products to increase the experience of buying content in more ways. Monetize your content in as many ways as possible.