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Ethics: Selling vs. Storytelling

Ethics: Selling vs. Storytelling

By HaleyCihock on July 19, 2010

I used to have a managing editor who would emphatically declare, “Let ‘em buy time!” whenever someone would pitch a story about a new product or service. It’s common to be faced with the opportunity or desire to report on something somebody else is selling. It’s human nature to want to discuss the latest gadget, the [...]

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Posted in Editorial, Ethics, News Writing, TV News | Tagged advertising, breaking, broadcasting, reporting, story pitches, storytelling | Leave a response


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