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Editorial: The Place for Opinion
Part of the appeal of one particular cable news organization has been its success in cultivating opinion-based journalism. Although everyone who has ever been to journalism school would contend “opinion based journalism” is an oxymoron, some have cleverly found a way to make the two seemingly contradictory schools of thought co-exist. I was just breaking [...]
TV News: Building a Brand
I’ve been asked on a number of occasions to explain branding. The two most commonly asked questions are: Why do we have to do it? Why do we do it so often? The answers are a lot simpler than you might think. Branding, in most rudimentary terms, is a statement of who you are. It [...]
First Jobs: Story Generation
Looking for story ideas? They’re at your every turn… Many of the best ideas come from simply being an active participant in your community. Join a variety of organizations that offer different perspectives on the micro-world around you. In the past, I’ve been a mentor for a student who lived in a neighborhood very different from [...]
First Jobs: “Producing” Your Way to the Top…
Good producers are worth their weight in gold. It’s a philosophy worth remembering – not because producers are more valuable than any other employee, but because the most gifted employees have figured out how to think like producers. Those who’ve picked up this trick rise to the top day in, day out. For instance, a [...]
Alert!: The BiB ebook Library Is Growing…
I am thrilled to announce the addition of two new ebooks to the Breaking into Broadcasting ebook library. The Writing Rundown and The Reel Deal are packed full of useful information for aspiring broadcast journalists. There are many more books to come covering a wide range of expertise in everything from television news, to online broadcasting, and radio. Starting in April, Breaking into Broadcasting will expand [...]
Alert!: BiB Resume Demo Contest
I am excited to announce the first Breaking into Broadcasting Resume Demo Contest! To participate, it’s simple - send me a link of your best demo reel! The winner will be featured on the BiB blog where an employer (to remain anonymous) will be able to view your reel and contact you directly if interested. Whether you are about to graduate, or even [...]
First Jobs: To Call, or Not To Call?
Here’s the scenario: you mailed your resume to the HR manager two weeks ago, and now you’re staring at the phone. No one has called you back about the job. You are desperate to get an answer. A yes! A no. Even a maybe would help give you a little peace of mind. Then, you ask yourself the question [...]
First Jobs: Project Report Round Two!
I just came across some great news about YouTube’s Project Report that I posted about last month. If you missed the deadline to submit an entry for round one, you now have a second chance to compete in round two! This is a great way for aspiring journalists to gain experience and exposure in the [...]
First Jobs: Following Law Enforcement
Following police officers on an assignment can be an interesting and sometimes unpredictable experience. Officers know that at any given moment they may be called to respond to anything, from a traffic accident to a murder investigation. Sometimes, they’ll arrive on scene after a crime is committed. Other times, they may pull up to a [...]
On Location: The University of Texas at Austin
I really enjoyed meeting with the students of the Broadcast Journalism Sequence at The University of Texas at Austin. A lot of things have definitely changed since the time I studied in the studios of my alma mater – a new set, new cameras, and teleprompters to name a few! Times are also very different [...]
