We are a variety of working broadcast professionals, offering advice & guidance to people interested in tv, online & radio broadcasting ______________________________________________
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Ethics: Selling vs. Storytelling
I used to have a managing editor who would emphatically declare, “Let ‘em buy time!” whenever someone would pitch a story about a new product or service. It’s common to be faced with the opportunity or desire to report on something somebody else is selling. It’s human nature to want to discuss the latest gadget, the [...]
News Writing: Time, Time, Time…
I get to talk with a class of middle-school students about my job tomorrow, and one of the advance questions they asked me to discuss is: How long should a story be? Whoa. That’s a loaded question for a producer. Short answer? As long or short as it deserves. In other words, I like to think there are no hard [...]
