
Archith Seshadri is an Anchor/Reporter.
Archith has grown dramatically over the past few years, to become a jack-of-all-trades at WJBF News Channel 6 in Augusta, Georgia. He is a solid reporter — quick on his feet with breaking news — and is now taking on anchor duties as well, for his station. Archith likes helping up-and-comers as well, which I think is important. From day to day reporting, to digging in to break big news stories, I see Archith doing big things in the coming years.
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“As an Atlanta native, I watched George Howell report and present the news on WSB-TV. When I reached out to him about 3 years ago, George was more than approachable and friendly. George has mentored me for the past few years in my broadcast career.
Whether it’s providing me feedback on a story or helping me map out a plan for my career, George always offers insights through his years of experience in the industry. George helped me with crafting my skills, how to engage the audience with compelling stories, when to use music, how to have solid live shots and when to do active stand ups. His honest feedback has helped me polish up my skills as an anchor/reporter in Augusta.
When it comes to the job search, George always has great ideas about how to reach out to news directors and what type of things to address during an interview. He recently wrote me a solid recommendation for a news development leadership program. He’s also very hands-on and honest about the feedback. George loves to help others and he makes it a point to be available during broadcast workshops. He has actively helped the Asian American Journalists Association (Atlanta chapter) and spoken at several other conferences as well.
I’m grateful to have a mentor like George who really takes time to nurture talent. He’s dedicated, optimistic, and most importantly approachable. Despite his busy schedule at CNN, George is always asking about my career and how things are going for me on a personal front.
Archith Seshadri

Shyann Malone is an anchor/reporter.
Shyann is a hard worker, and she never settles for anything less than excellence. I appreciated that quality about her — a former athlete — she brings to the job the same discipline and work ethic that made her such a force on the volleyball court. When she shadowed me on the job, she would show up early, gladly work long hours, and she was determined to produce the best quality product possible. I’m so happy to see all of her hard work paying off.
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“I met George Howell during my internship at WSB-TV2 in Atlanta, GA August 2010. We worked together on a weekly basis. I shadowed him while he covered a wide range of local news stories in a top ten market. He challenged me to become a better writer and on air talent. We spent countless hours practicing quality stand-ups that would move the story forward. Because of the time and quality coaching I received from George, I was able to quickly develop a better understanding of the world of journalism. We compiled my best materials and created a demo reel. I received lots of interest.
I accepted an Anchor position with a small CBS affiliate in Greenville, MS. This was an opportunity for me to take off the training wheels to see what I was really made of. During my 8 month stent there, George, continued to work with me from afar, giving me constant feedback. It didn’t take long for me to land another opportunity at WACH Fox news in Columbia, SC nearly one-hundred markets larger in less than a year.
George is more than a coach and mentor; he goes beyond his call of duty to help those that want to be helped. His love for writing and ability to guide others makes him an invaluable coach. George’s honest critiques and creative coaching tactics have helped me develop into a rising journalist. I still have a long journey ahead but with George’s influence I know it will be a successful one.
George is an outstanding Journalist. He is passionate about his profession and that shows through his work. Not only does he focus on telling the story, he puts the person feelings first. George can connect with people instantly and he possesses attributes that cannot be taught. He is a leader by example and his teaching abilities come naturally.”
Shyann Malone

Omar Lewis is a news reporter in Austin, TX.
It’s always a thrill to see people having fun – doing the job they love – and Omar is definitely that guy! He was quick learner, and true pleasure to work with during his internship at WSB-TV in Atlanta.
Omar recently landed a gig at my alma mater, KXAN-TV in Austin TX. I’m excited to see what he will do next!
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When I first started my internship at WSB-TV in Atlanta I honestly wasn’t expecting to walk away with a mentor. It was my last semester of college at The University of Georgia, and the internship fell into my lap. Once at the station though, I met different reporters and went out on news story, but George Howell really took me under his wing.
I started to come in on weekends and just watch what he would do to bring a story to life. From writing scripts, to voicing packages, and learning how to do an effective live shot, we discussed every aspect of reporting. After going out on several stories with George I quickly realized the impact he had on people in the community; something that gave me a real appreciation for the career field I would quickly be thrust into. Once my internship was complete it was time for me to get into the job market and land my first gig. George played a vital role in that process, critiquing my reel, and showing me how to market myself to news directors. Weeks later I got my first job in Bryan, Texas as a one man band bureau reporter. It was like a weight was lifted off my shoulders, but after talking to George I soon realized my work was far from over.
I continuously sent him my stories and began getting feedback on my work.
I saw an opening at KXAN as a bureau reporter and applied shortly after I got my new reel together. During my interview everyone kept saying ‘you know George?’ The immense respect people had for him as a reporter at the station was beyond evident. As I now work to build my career as a reporter at KXAN it is always nice to have someone to look up to. Something I now realize about a good mentor is that they are constantly pushing you to reach the next level, and that’s exactly what George has done for me as mentor and as a role model in my career.”
Omar Lewis

Andrew Lofholm is a news anchor/reporter.
He was an outstanding intern during the time he worked with me at WSB-TV in Atlanta — a fast learner, who showed true dedication to reaching his goals. Thank you for the kind words Andrew!
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“Working with George has truly been an amazing experience.
When I first met George I knew what I wanted to do, but had no idea how to get there. George pointed me in the right direction with valuable advice and real life hands on experience as an intern. When I wasn’t able to work with him in person, he was always one phone call away, available to provide direction at anytime. I attribute the majority of what I know to George, and his website, BreakingIntoBroadcasting.com.
BIB not only has input from George himself, but also other veteran news colleagues of George’s providing their insight. George and BiB were always there when I needed them, always eager to help and I cannot say enough about them. They really are the best thing you can do if you are trying to break into broadcasting or just gain knowledge about reporting and the business in general. Through working with George and BIB, I have landed my first job as reporter/anchor in Casper, Wyoming. Even after landing my first job, George remains a phone call away as someone to lean on as I grow in the news business. Thanks George!”
Andrew Lofholm